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Chris Green - Authorpreneur's avatar

It’s not a perfect parallel, but as technology has made things easier for entrepreneurs, the real variables have become clearer.

Before e-commerce, selling merch like t-shirts and hoodies required a major financial commitment. You still had to create great designs that people wanted—and market them in a way that made people want to buy.

E-commerce lowered the overhead and made launching an online store easier. But you still had to create great designs that people wanted—and market them in a way that made people want to buy.

Print-on-demand platforms eliminated most of the financial risk, making it easier than ever to offer a wide range of products. Yet, you still had to create great designs that people wanted—and market them in a way that made people want to buy.

Now, AI tools have made generating eye-catching designs even simpler.

But you still have to market them in a way that makes people want to buy.

How does this relate to the artist and AI? People will always buy great art/designs from people that they connect with. Artists who use AI to become better artists will thrive.

And how would AI ever replace or replicate marketing?

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Tracey Follows's avatar

Love this. Couldn't agree more!

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